Piaget Society

Piaget Rose collection

It seems to have been picked in a garden of diamonds. Surrounding a heart of light, it appears in all its facetted glory, adorning studs or pending earrings, a pendant or ring, a necklace or a “secret” watch… A delightful jewel on which time has no hold. A wind of gentle madness gently sways it at this meeting point of re-invented love and nature, and as if it had been re-enchanted by the jeweller whose creative exuberance it so powerfully inspires. A sculpted rose, an openworked rose, a lacework rose, blooming amid the heady euphoria of an allegory quivering with desire… Its kingdom is metamorphosis. It is surrounded by an omnipresent glow, and its garden is an endless spring.

At Piaget, the rose is first and foremost the expression of a natural environment that is interpreted in a stylised rather than naturalist fashion. Voluptuous. Sensual. Jubilant, like a woman in a fuchsia coloured evening gown walking through her rose garden. Posing in broad daylight and out of context. The advertising visual produced by Tim Walker for Piaget is the echo of the work of Piaget’s jewellery artisans, attentively cultivating this rose garden, ignoring conventions, to better exalt its spirit. The spirit of the Piaget Rose: loving, generous, relaxed. A rose with character, a rose that is almost a peony.

Present in the lines of a simple pendant as well as in the swirls of a ring set with diamonds and a pink sapphire dewdrop. A rose appealing to both mind and heart. For the jeweller and watchmaker Piaget, the rose is a talisman. A message of eternity and renewed love that pulsates daily. A generous, joyous icon mirroring the rose of which it is the muse: the Yves Piaget rose. “The rose is the most universal flower. For me, it brings to mind childhood, and my first love for the wild roses called Sweet Briars, which grow wild at 1,100 metres. It was when I left La Côte-aux-Fées to go to Neuchâtel that I discovered nursery roses.” “I have always been in love with roses, fascinated by the work done by breeders, whose imagination is matched by their absolute discipline.

They seek only beauty and performance. In 1982, when the rose peony was christened the Yves Piaget rose, it was an extremely emotional moment for me.” “I love these graded shades from pink to mauve, I love its exceptional perfume. It’s a true delight. To celebrate this joy daily, all you need is a little row of a dozen rose bushes.” Yves Piaget

The Yves Piaget rose In 1982, in the prestigious setting of the Concours International de Roses Nouvelle de Genève (Geneva International Competition of New Roses), the winning rose was christened the “Yves Piaget” rose. After being cultivated for two years in the rose garden in Geneva’s Parc des Eaux Vives, the rose won the three most important prizes that year: Diplôme de Médaille d’Or, Prix de la Ville de Genève, Coupe du Parfum-Rose d’or … 

Of a pale pink Neyron hue, and with a very particular shape that resembles a peony, the Yves Piaget rose flourishes in a voluptuous swirl of more than 80 lace petals, exhaling a Rosa Centifolia perfume as powerful as its flowering is abundant in the folds of its pink and mauve dress.

Thirty years later, the emotion is as strong as ever. “On that day, I was the same colour as my rose …” remembers Yves Piaget. In 1982, this tribute thus rendered sealed his veritable commitment to the queen of flowers, a passion so precious to him that he created in 1979 a trophy: a life-size rose in gold made in the Piaget workshops for the Concours International de Roses Nouvelles de Genève, and which he awarded no less than 30 times.

Every Piaget jewel is a symbol of love, a message of seduction and sensuality, whose inspiration is translated into a thousand and one bouquets of light dedicated to feminine beauty. So it was completely natural that the rose, the most frequently gifted flower in the world, should from the Sixties onwards became a motif dear to the House whose collections were inspired by plant life. Interlacing golden petals, hearts set with diamonds, brooches, sautoir necklaces, medallions, rings and cuff-watches – all make reference to the garden, combining the eternity of stones with the fresh bloom of feelings.

At Piaget, the rose has established itself as the queen of its creative garden, suffusing it with new light with each new season. In 2012, the Yves Piaget rose will be 30 years old. Piaget is celebrating this birthday in the most natural way imaginable – by treating its collections to an efflorescence of new models. From ear studs to the secret watch set with diamonds – the dream is intact.

For Piaget, the rose is the symbol of a passion – that of Yves Piaget, and that of the designers and jeweller craftsmen it inspires. Through their talent, some 100 creations have bloomed in Piaget’s rose garden, offering three interpretations of a rose that remains as unique as ever.

A rose blooming with diamonds: In gold, in diamond, at its heart glistens a drop of dew exalted by the most luminous gem of them all. It voluptuously unfurls its entirely diamond-set stylised petals, blossoming generously just like a real rose.

The openworked rose: It plays with light like a flower awakening under the first rays of sunlight, revealing the joyful roundness of its open golden petals, polished or set with diamonds. An icon of true feelings, with a diamond beating at its heart.

The lacework rose : Its open petals caress the skin, as if to leave their precious imprint. Its intensely sensual, light and sinuous interlacing motifs enhanced by gold and sometimes diamonds, trace the contours of a vibrant, exquisitely delicate rose.

In Piaget’s jewellery workshop, craftsmen have developed their technique so as to give this gold or diamond flower the volume and sparkle of a real rose. Every element is made individually, and then assembled. The petals cut from a gold plate are individually formed by pliage. To enable each diamond to be magnified by light, on the back of each petal the jeweller pierces the metal at the exact spot each gem is positioned, using the “honeycomb” technique.

On this particular place, the gemsetter prepares the gold, which has already been polished, to receive the stones, and forms the grains that will hold it in the precious metal. This method brings additional sparkle to the setting. He then sets the final touch by making a delicate engraving on the perimeter of the petals in order to accentuate their curve. The rose thus begins to take shape. Each element is mounted from the inside and from the top to the bottom of the flower, thereby ensuring that the Piaget Rose continues to preserve the secret of its generous voluptuousness.